Meet the Crew.
They’re young, well dressed and out for a good time. They spend too much time at the pub and not enough on the phone to Mum. After a busy days work, they grab a bite to eat with their better half (who cooks at home anymore?), maybe catch a film on Cheapskate Tuesday. On the weekend they’ll be out playing a little sport or checking out a live band or DJ that the street press have been raving about. They’ll be trying not to blow their pay packet on some new threads – but hey, the better you look, the more you see right? And at one stage over their jam-packed weekend, they’ll be chilling with a few DVDs at home. One of those DVDs is Rouser. Rouser suits our crew’s lifestyle – they don’t watch much telly because whenever they flick on the old Idiot Box there’s nothing but crappy American repeats and vast stretches of annoying ads. DVDs from Blockbuster rack up more late fees than they’re worth. Rouser tickles their funny bone, satisfies their lust for some seriously wicked sports action, has all the hottest bands and music clips as well as some excellent short films [perfect for our viewers’ attention span!]. Rouser is the perfect fit.
It’s no secret that the future of entertainment is happening at home. Cinema sales are dropping while home entertainment packages are the new must-have. Rouser is a new entertainment medium that recognises these trends. That’s why we’re different.
What’s It All About?
Rouser Multizine is a quarterly DVD featuring four locally produced shows. There’s no other Australian DVD offering this variety of content that’s free. We’re into making content look slick but not corporate, funny but not try-hard, creative but not derivative. We’re into making DVDs we think our friends would dig, and that you’d want to keep to show your flatmates or better half to impress ’em.
Content for Edition 1
Music: Mixtape (60 minutes)
Interviews with LA punk rock boys Rolling Blackouts, Ben Lee at Homebake, indie rock outfit Dappled Cities Fly and hip-hopper J-Live. Plus the hottest new clips from The White Stripes, Chikinki, Morning After Girls, Local Knowledge, Rhian Sheehan, MIA and more.
Action Sport: Full Tilt (30 minutes)
Skating action from Oz Vert champ Adam Luxford & Renton Millar, wing suiting with World Record holder Rod Mueller and his crew, plus surfing and Moto-X action.
Comedy: The Funny (30 minutes)
Raucous Aussie comedy show hosted by popular comedians Chris Wainhouse and Gary Eck. Plus sketches and comic routines from Mick Meredith, Steve Philp, Tommy Dean and Kent Valentine.
Film: Motion (30 minutes)
Featuring short films from some of the best up-and-coming Australian filmmakers. Includes highly acclaimed production company Ozzywood’s short drama, Aerosol, which was directed by Wojciech Wawrzyniak, and The Big Day directed by Christine Olsen, which received the audience award at the 2005 Bondi Short Film Festival.
Rouser also lives on the web at rouser.com.au, and features interviews, reviews, competitions and giveaways.
The majority of Rouser viewers are 18 – 29.
Under 18: 11%
18-24: 30% (Primary)
25-29: 32% (Secondary)
Slight male skew
Why they like Rouser:
I like new technology and media formats 63%
I like the type of content on offer 88%
I like that there’s not as many ads as on TV 79%
I like the sense of humour 69%
I like that it’s free 91%
I like the design and look of the shows 72%
I like that Rouser supports local talent 61%
I like that its not pigeon-holed into one “scene” 56%
Gimme Gimme Gimme
Our carefully controlled distribution strategy ensure that wherever there’s entertainment, there’s Rouser. We focus primarily on:
- Entertainment: Live venues for performance and music, clubs, cinemas, theatres
- Fashion: Urban clothes and shoe stores such as Glue and Surf Dive and Ski.
- Lifestyle: Cafes, gyms and sports stores, bookstores, record stores, pubs, universities, colleges and TAFEs.
- Subscriptions: Promoted via the DVD and online
Rouser is free, guaranteeing 100% pick-up rate, high viewing and pass-along rate.
The Beginning Of A Beautiful Friendship
Our viewers are young, media-savvy and don’t like being patronised. They have a high disposable income but that doesn’t mean they’re not selective about what they decide is cool and what’s not making the grade: they know trends and are confident consumers. Rouser is interested in aligning ourselves with reputable, intelligent sponsors who represent the core values of our project: fresh, exciting products and brands that are relevant to our audience.
Rouser is free so we want to play ball with you to keep this thing alive. Our experienced team is committed to working with you to produce exciting content that keeps both sides of the table happy. From naming rights of segments and shows to innovative online campaigns, from integrated sponsorships to creative branding opportunities, Rouser is a powerful new player in the entertainment industry that you’ll want to be a part of.
For more information contact firstname.lastname@example.org